Unlike other businesses the primary objective for a charity or a not for profit organisation is something other than to make a profit. Charities are set up for a multitude of reasons, for example:
To help the homeless e.g. Shelter
To help famine stricken countries e.g. Oxfam
To support the mentally ill e.g. Scope
To help the elderly e.g. Help the Aged, Age Concern
To protect children e.g. NSPCC, UNICEF
To provide educational services or arts organisations e.g. Prince of Wales Charities
To protect the environment e.g. Greenpeace, National Trust, Woodland Trust
Charities and Business Plans
Although a charity's main purpose is not about making a profit, it still needs to follow business principles, so that it can generate enough money to fund its activities.
Charity Registration in the UK
To protect people that donate to charities, charities need to register with an official body. Registration is designed to prevent fraudsters pretending that they are going to use donations for charitable purposes when they actually intend to use it for personal gain. Registration also protects those who set up and fund charities as it means that they are not liable for the charity's debts.
In the United Kingdom (UK) registration is with the:
Charities Commission for England and Wales – for English and Welsh charities
Office of the Scottish Charity Regulator - for Scottish charities
Charity Commission for Northern Ireland – for charities in Northern Ireland
In order to register, the organisation must convince the registrar that they are a genuine charity and that they are being run satisfactorily. If the registration application is accepted then it will enjoy special privileges for example in the UK organisations will enjoy tax benefits and can claim "gift aid" on donations from tax payers.
Once registered, the charity will be given a registration number and its activities will continue to be monitored by the Charity Commission. Charities with annual incomes in excess of £10000 must by law, send their accounts to the Charity Commission. The Charity Commission provides registered charities with guidance and will expect them to adhere to its rules and regulations some of which have the force of the law.
Studying Marketing Visit www.learnmarketing.net